Why I Love Pro-Wrestling: Internet Presence

WILPW

Obviously, the world of professional wrestling preceded the Internet and existed without it for a long time. In fact, the way pro-wrestling used to work was because there was no Internet and the communication within the community was really slow. Promotions could run the same exact matches in every town without worrying about spoilers. Everybody was shrouded in mystery because it was hard to trade notes on rumors and scraps of information that people could get. Everything was divided into territories and you had to constantly reintroduce characters from across the country to people. With the advent of the Internet, the business had to change and evolve. They struggled with it at first with particularly embarrassing segments seen in old WCW and WWF pay per views.

Nowadays, things have advanced to a whole new level. Companies like WWE use services like YouTube to put out extra content that occurs during commercials or after events are over to further storylines or highlight characters. However, what I am interested in here is how individual performers can use the Internet to further their own presence and improve their careers. The first example of it happening that I can think of is Zack Ryder who created his own online show called Long Island Iced Z where he produced his own content and was allowed to be goofy. It forced WWE to briefly accept his Internet popularity and use him more on the actual television shows. Stars like The New Day (through Austin Creed) have used YouTube to get their brand out better when they felt ignored by the WWE.

However, what really sparked this post is that I recently started binging the YouTube show Being the Elite. BTE was created by Matt and Nick Jackson who are collectively known in the business as The Young Bucks. The two brothers had joined a group called The Bullet Club (thankfully they have abandoned this name) and created a subgroup along with Kenny Omega called The Elite. They created their show on YouTube at first as a travelogue as they traveled back and forth from Japan and across the United States. It allowed fans to see a filtered version of who they were in real life and it often included their friends as well. They started showing segments of them goofing off in their hotel rooms, backstage, or going out on the town. They also used the show to get their catchphrases and character quirks out into the world better.

 

At one point, the Bucks had gathered together a group of good friends that included Kenny Omega, Adam Page, Cody Rhodes, Marty Scurll, and Adam Cole. This is the point where they first started to further major storylines in the show. The Bucks and their friends were working across several separate promotions between New Japan Pro Wrestling, Ring of Honor, and others. They used their YouTube show to knit together and flesh out their storylines between their various appearances. Their first major storyline was the infighting between Adam Cole and Kenny Omega who was the leader of the Bullet Club. It ended with them murdering Adam Cole which gave an in-universe explanation for his disappearance since Cole had signed with the WWE in real life. At that point, the show really took off as a travelogue, a sketch comedy show, and a platform for the furthering of storylines.

As time went by, new regular castmembers joined the show as they would regularly send footage to the Bucks to edit into the show. They added Brandi Rhodes, Scorpio Sky, Frankie Kazarian, Christopher Daniels, actor Stephen Amell, Joey Ryan, and Flip Gordon. At some point, they even made a celebrity out of their translator/gopher in Japan who is named Masa. Flip Gordon, in particular, benefited from the show as he was new to the business and it allowed him to get his brand out there better. The show evolved further and they were able to solidify a lot of regular bits and running gags. I think my all-time favorite regular bit involves the members of So Cal Uncensored (Scorpio Sky, Frankie Kazarian, and Christopher Daniels) who regularly talk about every town they visit is the worst town they’ve ever been to and how much they want to get back to Southern California.

More recently, the show was used to launch the largest independent wrestling show in history called All In which included a lot of storylines started on Being the Elite. They rode that momentum and left Ring of Honor and New Japan to start their own promotion called All Elite Wrestling. Backed by billionaire Tony Khan and TNT, they are poised to create a huge splash in the business. Sadly, this meant that they had to leave behind their friends Marty and Flip who are still signed to Ring of Honor and Joey Ryan who decided to stick with independent wrestling. The prevailing thought is that Marty and Flip will join them once their contracts are up. In the meantime, Being the Elite has been flooded with the future stars of AEW like Sammy Guevara, MJF, Britt Baker, The Librarians, Chris Jericho, and so many more. Television for AEW stars up on TNT in October and the Bucks still don’t know whether or not they will continue BTE. They and their friends are executives in the new company along with their on-screen performer duties so the show might have to end out of necessity.

Until then, it is exciting to see where the show goes and I continue to binge past episodes. I also need to watch some of the spin-off show The Nightmare Family (starring Cody and Brandi). If the show continues to stick around, it will continue to innovate and entertain. It has done wonders for the careers of its cast and introduced future stars to people who may have never heard their names. It is a positive movement on a medium that can be very negative.

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